About The USA Crown
Driven by purpose. Meaningfully made.
The USA Crown is not just a beauty competition; it's a powerful platform created to celebrate purpose-driven women who lead with vision, impact, and authenticity. We recognize and uplift modern women who are making meaningful contributions in their communities, careers, and causes.
Our mission
To honor the strength, story, and ambition of American women by offering a transformative pageant experience rooted in leadership, advocacy, and empowerment.
Our vision
To build the most purpose-driven national pageant in the United States—one that produces titleholders who use their platforms to influence industries, ignite social change, and represent the USA with heart and honor.
Marco Roxas
Founder & National Director
Marco Roxas is a multi-talented creative professional and visionary leader whose work spans marketing, media, entertainment, and purpose-driven advocacy. As the Founder and National Director of The USA Crown, he is redefining modern pageantry, bringing together the power of representation, storytelling, and leadership development for women across the country.
His work in entertainment, Marco has led successful marketing campaigns and events for major companies, nonprofits, and global initiatives. His experience blends performance with purpose, offering a unique and heartfelt approach to pageantry that is both empowering and impactful.
In Addition, his background as a professional performer and model, Marco has graced stages and campaigns, cultivating a strong sense of presence, confidence, and creative expression. He has worked with top productions and brands, and brings that same standard of excellence, polish, and artistry into every facet of The USA Crown.
Inspired by his Filipino-American heritage and a deep commitment to visibility and equity, Marco created The USA Crown to be more than just a pageant; it’s a platform where women can embrace their voice, mission, and power. Under his direction, the competition uplifts a new generation of titleholders who are driven by purpose and meaningfully made.
MK Cordova
National Casting Director
MK Cordova is a Filipino-American creative visionary, marketing strategist, performer, and community leader driven by authenticity and purpose. As the National Casting Director for The USA Crown, MK plays a key role in discovering and empowering individuals who embody confidence, character, and compassion—helping them shine on and off the stage.
With over 12 years of experience in marketing, branding, and event production, MK has developed strong expertise in building brand identities, leading digital campaigns, and producing large-scale events. Known for blending artistry and strategy, MK creates experiences that inspire and connect communitiesA graduate of Hult International Business School in Boston with a Master’s in International Marketing, MK brings a global perspective to every endeavor—championing diversity, inclusion, and authentic representation.
Outside of marketing, MK is a musical theater performer, member of the Las Vegas Men’s Chorus, certified life coach, published author of The Multipassionate Manifesto, and Local President of Junior Chamber International (JCI) Las Vegas.Rooted in service and empowerment, MK continues to bridge creativity, leadership, and advocacy—championing diversity, fostering growth, and inspiring others to pursue their highest potential with confidence and purpose.
What Makes Us Different
Multiple National Titles; One Extraordinary Stage
The USA Crown is the only pageant in America that crowns multiple national titleholders, each representing the United States at their own prestigious international competition — including Miss Global International, Miss Tourism International, and other globally recognized pageants.
International Representation
Our winners don’t just earn a crown, they earn a platform. Each titleholder brings her purpose, advocacy, and pride to an international stage, representing the USA among delegates from over 100 countries around the world.
Professional & Personal Growth
We go beyond beauty. Through confidence training, content creation, public speaking, and personal branding, The USA Crown empowers women to grow as leaders, creators, and changemakers — thriving on and off the stage.
Inclusivity & Integrity
We celebrate diversity in every form. The USA Crown welcomes women of all backgrounds, body types, and stories, redefining what it means to be a queen by valuing purpose over perfection and mission over image.